I help early stage B2B companies unlock their next phase of revenue growth.
Karen ChiGTM advisor. Fractional CRO. Coach.
I’M KAREN AND I’M HERE TO HELP
Over the last 15+ years, I’ve helped build multiple B2B businesses at world-class companies, growing from $1 to $15MM and scaling from $40M to $120MM.
Now, I help early stage B2B leadership teams do the same. I help startups unlock their next phase of growth - growing revenue through go-to-market transformation initiatives, scaling teams, and aligning priorities and accountability.
Having built and led both Sales and Revenue Operations organizations, I know what it takes to build and execute winning, results-driven Sales strategies that are aligned with Marketing and Product priorities.
Let’s build your GTM engine - one that produces predictable and repeatable results.
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We’ll identify where you are in your GTM evolution and determine if we’re a fit for your needs. My clients typically have found product-market fit and looking to level up to go-to-market fit. (strategy session)
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We’ll analyze your current state and build a GTM strategy tailored around your values and goals.
Building your strategy could include: mapping your ideal client profiles using data-driven insights, mapping your customer journey, outlining a plan to develop your sales motions through iterative testing, org design and tech stack recommendations. (project basis)
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We’ll help you execute your GTM strategy. (fractional basis)
About Me
I interned at Ask.com while studying at UC Berkeley then spent nearly two decades in the San Francisco Bay Area, where tech, venture and MVP energy grew to be part of my DNA.
I’m people- and customer-obsessed, with 20+ years of experience across Sales and Revenue Operations in SaaS, marketplace businesses and consulting. For much of the last decade, I’ve dedicated my energy to building businesses and leading teams towards scale at Cameo and LinkedIn.
I believe practice and iteration lead to evolution. My pottery work, yoga practice and writing would agree.
I'm fiercely committed to helping people be better and do better. I'm as committed to those I mentor as I am to those I coach and advise.
I believe people and relationships matter.
And I believe curiosity is critical for success.
I’ve been fortunate to do my work with companies that exist to help people be better, do better — truly. Some career highlights:
Founded and grew LinkedIn’s first product-led sales function from $1M to $15MM, resulting in opening LinkedIn’s Detroit office and building a global organization from the ground up [B2B]
Built and led Scaled customer acquisition and expansion organization at LinkedIn; 5x’d revenue ($12MM) in 18 months [B2B]
Scaled LinkedIn’s largest customer segment, growing from $40MM to $120M in 18 months and increasing rep capacity by 4x [B2B]
Scaled Cameo’s GMV 30% YoY ($130MM) as Vice President, Talent Partnerships (supply-side leader) [B2B and B2C]